ABC4PC: Web Site Performance and Traffic Analytics

Web Site Performance and Traffic Analytics Service: Making Informed Marketing Decisions and Maximizing Your Return on Investment (ROI)

With any part of your business, you want to base strategic business decisions on reliable information instead of just a "feeling" you have about how the market is going to move in the next little while. One of the most important sources of information you need is to find out why visitors choose to go to your web site rather than another?

In particular, since you are most interested in those visitors who turn into customers, you want to focus on the source of that sub-group of visitors to your web site. This information will ultimately help you figure out how much money it costs to convert a mere visitor to someone who takes a subsequent action on your web site, such as purchasing your product, asking for a brochure, downloading a white paper, or any other action that you have chosen as an desired end objective of your marketing efforts. Once you have all the statistics, you can then compare them to see which of your marketing efforts is most efficient as a return on investment.

ABC4PC's Web Site Performance and Traffic Analytics Service uses our customized Web Site Promotion & Internet Marketing reports, together with the Urchin web analytics application, to measure and maximize your results in converting visitors into customers.

How do we accomplish this? We actively concentrate on using Urchin's powerful reports as a part of our overall strategy to break down analysis and statistics to a granular level and then reorganize the data into practical categories that have real meaning to your business, such as:

• overall cost per visitor separated out by search engine used and by keyword
• average cost of turning a web site visitor into a customer reported by keyword and search engine used
• ROI on pay-per-click purchases by search engine and keyword
• ROI on "ordinary" search results by search engine and keyword

After a lengthy review of your Web Site Performance and Traffic Analytics, your ABC4PC project team will advise you on which Web Site Promotion & Internet Marketing services will best meet your goals.

Insofar as web analytics are concerned, we suggest which keywords are no longer effective and should be dropped and which different keywords to test instead. We also will advise you of the place that pay-per-click should take in using your budget wisely and when normal search engine results (the secret algorithms or formulae that decide your ranking) are once again working to your advantage and search optimization techniques can be re-emphasized for your campaign.

Put Your Web Site's Performance and Traffic Analytics to Work For You

ABC4PC's history in search engine optimization techniques, together with Urchin's experience as a web analytics supplier, allows us to make our clients' Web Site Performance and Traffic Analytics work at maximum power for them. Because we get to know what ultimate response you want from your search engine optimization, as well as you and your product line inside and out, we are in a position to put together a package that consists of a customized and optimized packet of services to help you achieve your response goals.

The same carefully chosen group of trained experts who make up your individual campaign team manages the entire menu of ABC4PC services from which you have to choose - providing you and your business with consistency, convenience, and the confidence that comes from knowing and trusting the same individuals will work on every service we provide to you.

Discover which of our web site design & internet marketing services best meet your Internet marketing goals.

• Market4FREE.com - FREE Internet Advertising
• Paid Directories Inclusion
• Pay-Per-Click Advertising
• Web Site Performance and Traffic Analytics
• Visitors to Buyers Conversion